Fruit & Vegetable Unit, Delhi, India.

Profile

 

Fruit and Vegetable Unit was set up in the year 1988 by National Dairy Development Board , an institute of national importance, a body corporate created by Government of India , with an objective to provide a direct link between fruit and vegetable growers and consumers. The unit has drawn on NDDB's three decades of dairy sector strengths in designing it's state of the art large and ultramodern central distribution facility to handle fresh and frozen fruit and vegetable.

Presently it is an unit of Mother Dairy Foods Processing Ltd, a wholly owned company of Mother Dairy Fruit & Vegetable Ltd. In April 2000, Mother Dairy Fruit & Vegetable Ltd was created as a subsidiary of NDDB. The processed products of the unit are marketed with the brand name 'SAFAL'

Unit complex is situated on 22 acres of land. It comprises a prefabricated building consisting of cold store chambers with different sets of temperature and humidity conditions suitable for storage of various fruit and vegetables. It has controlled atmosphere chambers and ripening rooms, deep freeze rooms, preparation hall, processing hall, dispatch hall, reception, dispatch facilities etc. Material handling is done in specially designed plastic crates with the help of forklifts..

The Unit also initiates and supports production enhancement activities at farm, improved pre and post harvest practices, efficient logistics from farm to the retail outlets, scientific quality assurance and education of grower, support staff and consumer.
Production of quality product begins at the farm level where the grower, in co-operation with unit officials, work to cultivate and supply quality produce to the Unit.

With the utmost care and dedication, the growers and Unit officials try to apply their professional knowledge and skills to give consumers the best return for their money. Standards are defined for each fruit and vegetable so as to link price to quality. Procurement specialists and trained field staff help the farmers in crop management and protection. Efforts are made to introduce new seed varieties and scientific methods of agriculture to increase the yield and improve the quality of produce.

279 specially designed modern retail outlets have been set up in and around Delhi to market fresh and frozen fruit and vegetables, directly to the consumers. Each shop caters to large number of customers, with a capacity to sell 1,600 kilos of fruit and vegetables a day. The shops are equipped with electronic machines that automatically weigh the produce and print item wise bills. Unit also manufactures products such as Jam, Squash , Ketchup etc at its Ramgarh unit. Fruit & Vegetable Unit is IS/ISO-9002:1994 / DIN EN ISO 9002: 1994 & HACCP Certified Organization.

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